Excessivism predisposition started to appear in the
works of number of European artists such as a
German-British painter Frank Auerbach, Belgian
painter Bram Bogart and others from the 1950's. Auerbachs
obsession to get it 'right' leads him to paint an
image and then scrape it off the canvas at the end
of each day, repeating the process time and again,
illustrates that excessivism was part of his
creative approach not only by outcome, but also by
the process he employed.
Excessivism is the collective title
that is given to artists whose works are based on
Pre 2015 these artists were not
defined through Excessivism scope. The inaugural
exhibition of Excessivism took place in LA Artcore
Brewery Annex gallery with the title "Excessivist
Initiative" curated by Kaloust Guedel. The
Excessivism Manifesto was published in Downtown
in September of 2015. The
Selection of the artists and works were made based
on their demonstration of excessivist tendencies.
idea was conceived in the studio of Kaloust
based on his personal realizations of his
relationship as a consumer with the capitalist
environment. Excessivism concept was introduced
to the Los Angeles art scene in November of 2014
in the Red Pipe gallery with a solo exhibition
of Kaloust Guedel. It was titled Excess
The New Norm. The exhibition was curated by
art critic and curator Mat Gleason of Coagula Curatorial.
2015 marked the official establishment of the
Excessivism movement with three layers
and its publication.
2- Acknowledgment of the movement by experts first
of which was published in The Huffington Post
Sep. 23, 2015
3- The inaugural
exhibition of Excessivistm as a movement.