The Official Site of Excessivism - A 21st Century Movement

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HISTORY

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DICTIONARIES
(definition of Excessivism)

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Brett Baker
Christophe Baudson
Andrew Dadson
Ian Davenport
Jonas Etter
Kaloust Guedel
Don Harger
Zhu Jinshi
Fabian Marcacio
Roxy Paine
Scott Richter
Samvel Saghatelian
Elizabeth Sheppell
Michael Toenges
Michael Villarreal
Danh Vo
Cullen Washington jr.
Brigid Watson
Leslie Wayne
Ai Weiwei
Zadik Zadikian

Ji Won Choi, designer

Larry Goves, composer
Ranch Soil, band
Krolik, band

Excessive use of resources in magnified state, by which one expresses: by means of two, or three dimensional visual-creations, written, or pronounce words, or in any other manner. Society in a state of ever-increasing excess and waste of resources is reflected in the arts, particularly of visual artists.

As a reflection, examination, or investigation of every aspect of life in excessive state with particular consideration to the areas that have real and consequential effect on the members of the society. Subject areas are, but not limited to economics, politics and psychology. With regard to every aspect of society and in every industry and sector, the planned obsolescence of resources for private profit disproportionately impacts humanity at large.

In politics the leaders become misleaders only to serve the interests of their contributors, whose interests are more often than not, opposed to the interests of their electors.

The goal of the capitalist system is to deliver profit for private investors, or corporations, seemingly, without consideration to human and environmental consequence and yet, also whose aims effect incomparable contribution to economic growth, employment and prosperity.

Existing mechanisms in the financial structure imposes constant expansion of limits to realize continual growth of profit. In the consumerist based relations, this factor is inserted into the fabric of daily existence of society. According to determinism, freedom of choice is illusory and society is positioned to function as a reliable producer of excess, which serves as the lubricant of the capitalist engine.

-- Kaloust Guedel
Los Angeles

Capitalism has created a new social paradigm in which consumption is no longer related to basic need satisfaction, but rather to the creation and production of a sense of self based solely on the excessive and incessant consumption of material goods. This paradigm shift has been forged and later reinforced by a system whose only goal is ever-increasing profit and who, through normative mechanisms, has managed to propagate an ideology where goods replace values and therefore equate an individuals worth directly to his or her purchasing parity...excess is glorified and equated with social worth—the initiative seeks to understand, analyze, and portray the inherent conflict of a new social order that confers values to goods and marginalizes other intrinsically human ones.

Marta Nelson, exclusive contributor



Brett Baker	Christophe Baudson	Andrew Dadson


Ian Davenport	Jonas Etter	kaloust guedel


Don Harger	Zhu Jinshi	Fabian Marcacio


Roxy Paine	Scott Richter	Samvel Saghatelian


Elizabeth Sheppell	Michael Toenges	Michael Villarreal


Danh Vo	Cullen Washington jr.	Brigid Watson


Leslie Wayne	Ai Weiwei	Zadik Zadikian
courtesy of the artist and Jack Shainman Gallery

History

Excessivism predisposition started to appear in the works of number of European artists such as a German-British painter Frank Auerbach, a Dutch born Belgian painter Bram Bogart and others from the 1950's. Auerbachs obsession to get it 'right' leads him to paint an image and then scrape it off the canvas at the end of each day, repeating the process time and again, illustrates that excessivism was part of his creative approach not only by outcome, but also by the process he employed. In the next decade Belgian artist Bram Bogart preannounced the Excessivism by experimenting with three-dimensional medium. Excessivism is the collective title that is given to artists whose works are based on Excessivism tendencies.

On the September 03 of 2014 Excessivist Manifesto was recorded in the Library of Congress with registration number V Au 1-234-999 and on the September 28 of 2015 it was published in Downtown News weekly.

The inaugural exhibition of Excessivism took place in LA Artcore Brewery Annex gallery with the title "Excessivist Initiative" curated by Kaloust Guedel. The Selection of the artists and works were made based on their demonstration of excessivist tendencies.

The idea was conceived in the studio of Kaloust Guedel based on his personal realizations of his relationship as a consumer with the capitalist environment. Art historian and a prize winning art critic Shana Nys Dambrot states "Excessivism is a movement which in itself is contemporaneously developing and annexing. It has a founder, several early adopters, and a manifesto. This last reads in part, “The Excessivist Initiative reflects the capitalist system where excess is constantly encouraged for the sole purpose to deliver profit..." - The Huffington Post (HuffPost), Sep. 23, 2015. The concept was introduced to the Los Angeles art scene in November of 2014 in the Red Pipe gallery with a solo exhibition. It was titled Excess The New Norm. The exhibition was curated by art critic and curator Mat Gleason of Coagula Curatorial.

The year 2015 marked the official establishment of the Excessivism movement in visual art with three layers of foundation:

1- Manifesto: registered in US Library of Congress and published in Downtown News Weekly
2- Acknowledgment of the movement by historians first of which was published in The Huffington Post (HuffPost) Sep. 23, 2015
3- The inaugural exhibition of Excessivistm as a movement.

By the 2019 Excessivism expended itself outside of visual forms into fashion and music.

MUSIC
In the January 19, 2019 British composer Larry Goves presented "Larry Goves: Paraphernalia: material agency and musical excess (Sonic Materialities Lab)" concert in a London venue.
2019 - Ranch Soil
2018 - Krolik

FASHION
In the early 2017 Excessivism appeared in fashion. An award winning fashion designer Ji Won Choi presented her Excessivism collection, which later was adopted by Adidas Inc.

THE WORD EXCESSIVISM IN ENGLISH DICTIONARIES
The word Excessivism is part of numerous English dictionaries:

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